Purpose: this study was to investigate factors of hospital choice and patient’s satisfactions of inpatients in medicine and surgery and how much their satisfactions have an effect on revisit intension, and recommendation intension.
Methods: The subjects of this study were 137 medical inpatients and 135 surgical inpatients from 26th, March. to 24th, April, 2007. The data were analysed through frequency, percentile, mean, standard deviation, pearson’s correlation coefficient, t-test, ANOVA, and logistic regression analysis.
Results: Surgical inpatients had higher scores on hospital reputation, doctor of fame, visited hospital among factors of hospital choice than medical inpatients. Medical inpatients had different scores of hospital choices according to gender and hospitalized experience. Surgical inpatients had different score of hospital choice according to hospitalized
experience. Patient satisfaction scores were different according to the subjects’ age, education level, monthly income, living area, and hospitalized experience. Doctor of fame and patient satisfaction on executive process were correlated with .56. and doctor of fame and patient satisfaction on nurse were correlated with .51 among medicine inpatients. The correlation between doctor of fame and patient satisfaction on doctor was .39 and the correlation between hospital reputation and patient satisfaction on executive process was . 38 among surgery inpatients. Total patient satisfactions including doctors, nurses, and executive processes affected significantly on revisit intention and recommendation intention.
Conclusion: it suggests that hospital should provide it’s image management, induction strategy for revisit of the first admitted patients, and tailored client service.
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